TIES OF JOY is an entrepreneurial project which focuses on desserts and beverages created by students from ITE College West (School of Information Technology).  The team comprises of students from Higher NITEC in Information Technology.

We wanted to create a dessert theme based on the latest dessert trends that are booming in both social media and the public.  We are trying to ensure an affordable price range accompanied with the good quality of our products and bring customers satisfaction after purchasing from us. On the other hand, as a team of IT students, we want to gain more exposure in the business industry since we do not get the opportunity to do so during our modules. It is also a great opportunity for us to enhance our soft skills such as communication and team-bonding, a clearer understanding of time and money management.